You built this property. You run it every day. So why is a franchise taking 8–12% of your revenue and telling you how to run it? We help hotel owners debrand, set up their own systems, connect to every major OTA, and take full ownership of their business.
Leaving a franchise flag is a big decision — but it doesn't have to be a painful one. We manage the full debranding process: removing brand signage, updating room standards to reflect your own identity, and ensuring you meet all exit requirements cleanly. We've been through this process and know exactly what it takes to walk away from a flag on your terms.
Once you're independent, you need a property management and point-of-sale system that works for you — not one mandated by a brand. We help you select, set up, and train your team on the right POS and PMS for your property size and operation. No more paying franchise-approved vendor rates. You choose the tools that fit your budget and workflow.
Getting your rooms in front of travelers is everything. We connect your property to all major Online Travel Agencies — Booking.com, Expedia, Hotels.com, Airbnb, and more — and set up a channel manager so your rates and availability stay in sync across every platform. You'll have full control over your pricing strategy without a brand dictating your rate floors.
When the dust settles, you own it — the name, the reputation, the revenue. We help you build an independent identity that resonates with guests: a brand story, a website, a social media presence, and a guest experience that's entirely yours. No royalty fees. No brand audits. No one telling you how to run your property. Just a hotel that reflects your vision.
| Category | Franchise | Independent |
|---|---|---|
| Royalty & marketing fees | Yes — 8–12% of revenue | None |
| Rate floor restrictions | Brand-mandated | You decide |
| Approved vendor requirements | Required | Your choice |
| Brand audits & PIPs | Regular & costly | Not applicable |
| OTA distribution | Brand-controlled | Full control |
| Guest loyalty program | Brand program only | Build your own |
| Property identity | Brand standards | Entirely yours |
Let's talk through your situation — your flag, your timeline, and what going independent would mean for your bottom line.